There’s a new Stock library revolution on the horizon. We’re all fed up with cheesy, staged photographs used in the corporate marketing world. The real, grassroots businesses – the local ones – are revolting! No, not in the disgusting sense, they’re merely turning their backs on happy family pics and sterotypes, they’re embracing real life imagery. That’s got to be a good thing.
When it comes to getting your business out there, why not have pictures of you doing your stuff. It makes sense right? Who is going to have faith in the carpenters who don’t have any photos of themselves with a hammer in their hand? Who’s going to hire the designer who can’t demonstrate their own design skills throught tangible examples of them in situ, at their computer using design software, in a client’s sitting room sorting out their interiors… you get the idea.
(Little bit of self indulgence! Photo taken by my daughter, she’s not a photographer, but I am a designer – you get the idea.)
Be done with the expensive stock library options that don’t represent your business, find yourself a good photographer. If they’re any good you’ll know because they’ll have a portfolio of happy clients with examples of their work. Make your job and your business appeal to a wider audience, show them that you and the work you do is real.
Don’t get me wrong, stock libraries have their place, I use them myself and actually contribute to one of them (Adobe Stock). But when it comes to actually showing what you do, who better to be in the photos than you!
After much frustration with the publishing side of Adobe Muse I’m thinking about switching entirely to using WordPress to build simple sites for my clients. The support from Adobe has been a hair-tearing time, waiting for their experts to come back to me with answers to questions takes far too long when you need to find an answer immediately. I’m bored with it and disappointed that Adobe haven’t thought about the post publishing side of things, considering Muse was set up to cater for those of us who do not want to worry about the nitty-gritty of coding etc.
When I first discovered Muse I thought all my dreams had come true, a web design package that allows me to be a designer not a techie. I wouldn’t have to worry about what goes on in the background, I could just concentrate on making my sites look good and work the way I want them to work. But when it comes to publishing it all reverts back to needing to be a whizz at all the background stuff. I simply don’t understand and I want answers quick. Yes I am a little impatient when things don’t work like they should.
I love the sites I’ve created with Muse and my clients have been really happy with them too, but the niggling little things that spoil the experience are pushing me away. Help me Adobe! If you’re going to create a package for us designers who don’t want to think about the coding side of life, give us the whole package.