Tag Archive | design

Take Stock – or maybe not!

There’s a new Stock library revolution on the horizon. We’re all fed up with cheesy, staged photographs used in the corporate marketing world. The real, grassroots businesses – the local ones – are revolting! No, not in the disgusting sense, they’re merely turning their backs on happy family pics and sterotypes, they’re embracing real life imagery. That’s got to be a good thing.

When it comes to getting your business out there, why not have pictures of you doing your stuff. It makes sense right? Who is going to have faith in the carpenters who don’t have any photos of themselves with a hammer in their hand? Who’s going to hire the designer who can’t demonstrate their own design skills throught tangible examples of them in situ, at their computer using design software, in a client’s sitting room sorting out their interiors… you get the idea.

(Little bit of self indulgence! Photo taken by my daughter, she’s not a photographer, but I am a designer – you get the idea.)

Be done with the expensive stock library options that don’t represent your business, find yourself a good photographer. If they’re any good you’ll know because they’ll have a portfolio of happy clients with examples of their work. Make your job and your business appeal to a wider audience, show them that you and the work you do is real. 

Don’t get me wrong, stock libraries have their place, I use them myself and actually contribute to one of them (Adobe Stock). But when it comes to actually showing what you do, who better to be in the photos than you!

Seize the Moment!

Photo by Tom Fenner at the BBC

AN ABSOLUTELY FABULOUS EXPERIENCE.

As one gets older, you start to recognise that experiences can only happen if you decide to seize the moment and go for it. I don’t mean ridiculous, dangerous things, like jumping out of an aeroplane (that’s my idea of hell, but I’m sure it’s someone’s idea of exhilaration and excitement), I’m talking about seeing an opportunity and acting on it, right there and then. If you’ve got your ‘business’ head on at the time, you may even consider the moment to be one that could propel you into another realm of business success. If the possibility of that is in your head, then why can’t it become a reality. You’ll never know unless you try.

People who know me, know that I am quite outspoken at times, but I’m also not one to need that ‘centre of attention’ feeling. However, sometimes without thinking too much about it, I find myself not only centre of attention, but on national television. Yep, it’s that moment of madness/excitement/opportunity (insert your own word here if you like), that can be the one to open up an experience that you’d never normally dream of considering.

Back in June 2016, I was slobbing on my sofa one Monday night with my daughter, watching the lovely Alex and Matt on The One Show. Towards the end of the show they were talking about a silly game that they were going to play with one lucky viewer the following night, with none other than the Absolutely Fabulous (clue there), Jennifer Saunders and Julia Sawalha. It was obviously all about the release of the new Ab Fab Movie and as a die hard fan from years gone by (back in the early 90’s), I felt well equipped to go for it! All the ‘viewer’ had to do was email in and say they’d like to play the game and confirm that they were free for the following two nights. I wrote a quick email, hit send and thought nothing more of it.

Hi Alex & Matt, Definitely a fan of AbFab & can definitely be in London Tues & Wed! Would love to play your AbFab game. Cheers, Cathie

theoneshow-preshow-1To cut a long story short, The One Show rang me the following morning to see if I’d like to be on the show. It wasn’t a long moment between the question and a very excited reply of YES! Various emails followed about where to be and when, what to wear and what to expect when I get there. Before I knew it I was on my way to London to be a guest on The One Show. How excited was I? Ridiculously!

I arrived early at BBC Broadcasting House in the heart of London’s West End and hung round in the local coffee shop, people watching and collecting butterflies in my stomach before heading to the studio. The next couple of hours were spent in the holding room (only celebs get to go into the Green Room) with other normal guests, discussing our purpose for being there. In comparison, my reason wasn’t quite so high brow, but a hell of a lot more fun.

The time finally came to be escorted to the studio, I was introduced to Alex and Matt (as lovely as they appear on the telly) and waited until my moment in front of the camera. My piece was to be the last 5 minutes so the wait was a killer – the butterflies had turned up there fluttering by now – industrial strength wings in action. I stood there watching Matt and Alex interview their guests, and the obvious stars of the show, Jennifer and Julia, waxing lyrical about their new movie, old episodes of Ab Fab and life in general.

My moment finally arrived. I was introduced as ‘Super Fan Cathie’ (hilarious) and was lead over to the sofa to sit myself next to Matt. Being introduced to Jennifer and Julia felt so surreal – the whole moment felt surreal. What to come was even more so. I was given an eye mask and Jennifer had to describe members of the cast of the new film and I had to guess who they were. I did myself proud, guessing most of them. But that wasn’t the shining moment. Next thing I know, Jennifer Saunders is personally inviting me to the World (yes whole wide world) Premiere of Ab Fab the Movie the following night at the Odeon in Leicester Square. Gobsmacked, speechless and ever so slightly wanting to scream with excitement, I expressed my sincere gratitude and the show was over. Credits started to roll, a little chat with my new friends (not really friends but for that moment it was nice to think so) and I asked for a few photos, which they kindly agreed to and well, that was it. It was all over. My 5 minutes of fame, my 5 minutes of excitement and a lifetime of memories and opportunities.

Needless to say, the next night at the Premiere with my good friend Jan (who had booked tickets for us to see the film at the Aylesbury Odeon on the night it was released on the following Friday), was a night to remember. In simple terms – glamour, glitter, celebrities in abundance, gorgeous ladies, equally delightful men, half the transvestite population of London who were simply fabulous and two birds from Hertfordshire.

Thanks to The One Show, I’ve got a story to dine out on for many years to come. Boring my friends with the details over and over again – not being able to get my head around it actually happening.

If I’d not bothered writing that email, it would never have happened. If you see an opportunity and think, I’ll leave it, not worth the effort, it’ll never happen to me, think again – there’s as much chance of it happening to you as it did for me. And you simply don’t know where any opportunity might lead you. The thing is, 6 months ago I was on the telly, people stopped me in Boots in my home town the next day to say, “Did I see you on the telly last night”, my kids friend’s parents saw me, blah blah blah. That was one moment, no one apart from me (and my long suffering friends) even remember that item on The One Show that night, but what it did was open up doors for me (hence this blog piece). I’ll always remember it and I’ll never regret sending that email.

An over used phrase maybe, but ‘Seize the Moment’ is definitely something I’ve done many times in my life and quite honestly, there’s always been more good than bad come out of it. Be your own marketing guru and be brave. Go on, give it a try! You may just enjoy it.

50 Must See TED Talks about Creativity and Design

There’s so much inspiration from so many clever, creative people in our world. Watch a few of these Ted Talk lectures – you never know, your next moment of creative genius may be fuelled by what you see and hear.

Enjoy and smile!

(I haven’t watched all 50, so can’t comment on the content entirely – but it’s nice to know that design is out there being discussed and not just hidden away in studios and offices, then transitioned to the public domain once a brief is complete. The process of how it gets to the final point is so important and sometimes overlooked as just the boring bit in the middle, necessary to get to the end. It’s a whole lot more and is what makes a piece of design something to smile about or not.)

Source: 50 Must See TED Talks about Creativity and Design – StumbleUpon

50 Resume Designs That Help You Get Dream JobDzineblog360 – Design and all about it!

When you’re a creative and you spend hours every day working for other people, coming up with ideas to help them represent their business in the best way possible, you sometimes forget about your own business. You may find the creative juices are all used up and there’s nothing left for yourself.

Here’s a few really cool ideas for your own CV to help you get out there and be found. It’s always great to see what others are doing and be inspired by their designs. Nothing is ever original – we all take inspiration from our surroundings, there’s no shame in being inspired!

Enjoy and let me know which is your favourite. Mine has to be Sara’s – love the idea of the tree imagery – very clever.

 

The following samples will help you think out of the box in creating your next resume designs for dream job. Each of the sample is a creative resume designs

Source: 50 Resume Designs That Help You Get Dream JobDzineblog360 – Design and all about it!

Record Store Day & The One Show

It was National Record Store Day on the 16.04.16 and even though I haven’t played any of my rather minuscule collection of records for many years, it was something that gave me such a feeling of warm fuzziness  inside. The pleasure of those youthful moments spent in the local record shop in my home town of Wangaratta seemingly a millennium ago, but as memorable as if it was yesterday. Dislocation, owned by local Tim Dickinson, was only a small shop, but as a teenager it was one of my go to places for an escape from my nagging mother. Somewhere to be me, enjoy whatever  music I wanted to without being asked “what’s that rubbish you’re listening to?”. (I’m sure I’m not the only one who experienced that and I must confess to now having to restrain myself to not say the same to my teenage kids every now and then. Mind you, I like most of their music, just can’t get my head round the rap stuff that my son insists on listening to sometimes.)

Skip to thirty years later and my collection of records are still in the box they’ve been in since leaving home to go to uni back in the mid 80’s. No record players to be seen in our student houses back then, it was all cassette tapes and ghetto blasters – not a ‘ghetto’ to be seen in Ballarat as such, but nevertheless, we all had our own versions of the said beasts.

My recent connection with this celebration of all things vinyl came quite out of the blue when I noticed a Tweet from the BBC One programme, The One Show. A current affairs/human interest programme that is aired live every evening at 7pm on BBC One. They were preparing a piece for National Record Store Day to be aired on Tuesday 19.04.16, asking for people who’d attempted to recreate a classic album cover, like the one that the other hugely successful BBC One programme Dr Who recreated. The classic Beatles cover for Abbey Road, replacing the Beetles with Daleks, the Doctor (Peter Capaldi) and his companion (Jenna Coleman).

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When I saw this, I just had to send them a few examples of a calendar I produced back in 2013 for one of the players of Northampton Rugby Club, Paul Diggin. It was Paul’s Testimonial year and the calendar was to be produced to raise money for his named charity based in Northampton called Niamh’s Next Step – raising money to fund research into childhood Neuroblastoma – an incredibly worthwhile charity to be able to help.

I was thrilled when The One Show contacted me via Twitter to say they were potentially going to feature one of my pieces of artwork. So excited! I posted my news to every social media platform that I use and got such a lovely response from friends and family worldwide. Not only did they show my work, but they chose the Take That album cover for Progress – to say I’m a die hard fan from their first time round, is an understatement. (Pretty chuffed about that – needless to say, it was one of my favourite months of the calendar.)

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Thanks to the lovely Alex Jones & Matt Baker and the production team at The One Show for making my day. Also to all my lovely friends for your kind words of support.

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Alex & Matt – presenters of The One Show

It’s little spontaneous moments like this that really make me smile and realise that no matter what, there are so many more wonderful things happening in my life and kind people to share them with that the crap stuff is simply blown out of the way.

Now all I need is for some exciting new clients to contact me for some more freelance graphic design work. That would make the perfect cover to my own favourite album!

Please feel free to contact me for any of your design needs or to just leave a comment -hopefully a nice one! I’d love to hear from you.

To Blog or not to Blog

In an ideal world I’d be blogging every week, several times a week but to be honest, I simply don’t have time. Who has time to sit and write about stuff that annoys us, fascinates us, inspires us? Lots of people, so it would seem, so what am I doing wrong? I’m guessing I may not be the only one who vows to keep a blog on a regular basis, but never finds the time to do so. I’m also guessing that many of you out there who do manage to do this will be screaming at me, ‘just do it’!

What I may be doing wrong is not allowing myself time to be creative with words. I know I can be, I just find excuses not to be. I dream of creating that blog that becomes the next big thing, but again, I’m sure I’m not alone with that. So what makes those famous bloggers famous in the first place?

I’m off to find out, research the do’s and don’t’s and hopefully come back very soon with a whole new outlook, new design for my page and something worth reading. See you soon!

Freelancing decisions

How do designers know when to say no to a client? 

It’s too easy to take everything that comes your way even when you know you’ll be over stretched and working every hour available. The life of a freelancer is a precarious one. One day you could get the contract that will keep you in work for the next six months, the next your doing paperwork because the work has been a bit slow lately and you’ve got time to finally catch up on the tedious tasks. One thing I’ve found is that not everything that comes your way is worth saying yes to. It’s good to go with your gut feeling and say yes only when you are comfortable with the client, their needs and the work that is required. Just because the work is potentially a good one financially, it may be the bane of your life if the client isn’t prepared to accept the terms of the contract and is constantly questioning what they are getting for their money.

Am I speaking from experience, you may be asking? Yes! Earlier this year a previous client recommended me to someone they knew. Not a good friend or anything personal, just an acquaintance they came across in their own daily work. My client kindly pointed this person in my direction, for which I was initially most grateful for. However, what happened after that wasn’t exactly a pleasant working experience. This is where the ‘gut feeling’ should have kicked in, but sadly I was thinking about the earning potential of this job and decided to bite the bullet and go with it.

The whole experience turned out to be a rather large headache. I set out each item of work very clearly and priced it accordingly. The client agreed this brief  with the costs involved so I set to work. My ‘gut feeling’ moment was definitely during the first meeting with the client and I should have said there and then that I didn’t think I was able to fulfill the task within the time frame required (as an excuse to get me out of it, the reality was that I could deliver what was required, it would have been tight for time, but it was definitely possible). When your client tells you that they don’t really care what the logo looks like, alarm bells should be ringing rather loudly. For me, they were a dim chime in the background that I was refusing to acknowledge; to my detriment as it turned out.

To cut a long story short, the alarm bells finally rang like a team of campanologists in my head, when I was mistakenly sent an email from one of my clients minions, requesting a cheaper quote from someone else. This was a rather annoying moment, as you can imagine, but for me it was also the defining moment. I eventually parted company with the client, not without a battle though. I was threatened with letters from a solicitor, a rather feeble attempt to scare me into handing over the logo files I had created without the payment that I had requested so far. Fortunately I didn’t buckle, I stuck to my guns and eventually handed over the files once the full amount owing to me was deposited into my account.

Rightly or wrongly, I conducted all communication via email so to ensure that I had a written account of the whole process. It is far too easy for someone to deny something said in person or over the phone, having words in writing is definitely the best way when things get tricky. Of course not all clients are difficult, most are genuine, appreciate the costs involved when dealing with a professional service and are happy to pay for the service provided. As long as delivery is of a high standard, managed in a professional manner, time scales are adhered to and costs kept within a reasonable margin of the estimate, there shouldn’t be any need for a client to be unhappy.

The frustrating thing about working as a freelance graphic designer is that you are not always taken seriously by some clients, my point in case with this experience. Working from home at my kitchen table maybe a great thing for me, but maybe not the look that some people envisage when considering me as a professional. I don’t have the overheads of an office to rent, so I can keep my prices down quite considerably, so being freelance not only benefits me, but also my clients.

My parting words to the difficult client were as polite as I could possibly muster under the circumstances. I expressed disappointment regarding the email that was mistakenly sent to me requesting another quote after I’d spent hours on researching quotes for printing costs, designed the logo and started various other elements of the work commissioned. I also pointed out that I do not provide a ‘Vista Print’ service, and if that was the quality of design required it may be best to use that service rather than me. Enough said. I finally got the money owing to me, handed over the files that he required and never looked back.

A lesson in being cautious about the work I take on, that ‘gut feeling’ is there for a reason and in future, I’ll be listening to my gut with a lot more respect.

More Beauty of Beads…

Having just finished the website for Beauty of Beads, I’ve moved onto some more printed materials for them. As they work on a party basis, it made sense for them to have invitations that their clients could use to invite people to the parties. Every little detail like this adds to the overall image of the business. Consistency within a brand is something I truly believe in. It makes such a difference.
I like to think that when I start a project from scratch that I can help my client build up their branding along the way. Little additions like these invitations help to reinforce a professionalism and consistency across the brand.
I produced two versions of the invitation, as I did with the gift tags. Having two colour ways for the logo opens up more design options and has proven to be a positive move for future marketing materials.
This has been such a lovely project to work on, my client Marian has been wonderful to work with and thankfully has been really pleased with my work. I must say, I’m quite pleased with it myself.

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