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Over the last month or so, I’ve been having a lovely time working with Marian Heffer, a local jewellery maker who has been producing some lovely pieces over the past 5 years. She recently decided it was time for her business to take off and become more than just a hobby. I met Marian by chance at my daughter’s school Christmas Fete late last November (2011). Marian had a stand at the Fete, selling her lovely jewellery and advertising her children & adult jewellery making parties. I noticed that she didn’t really have a strong brand attached to her work and seized the opportunity to introduce myself. I suggested that I could help her design a logo, choose a colour palette and produce some new business stationery, flyers and anything else that she might need.

After a brief discussion, I bought a piece of her jewellery and went on my merry way to check out the rest of the stands at the Fete. It wasn’t until a couple of months after Christmas that Marian rang me out of the blue asking if I could help her with the things we briefly discussed a few months prior. I was thrilled that she thought to call me and we arranged to meet to discuss her needs.

Once we had our first meeting I got stuck into playing around with colour combinations, typeface choices and ideas for the logo. After much consultation via email and a few more meetings in person we came up with a final solution. So far I have produced Marian’s new logo, business cards, a flyer, gift tags for her parties and made a start on her new website. I did two versions of the logo so that Marian had a the option of two different colour ways depending on where it might be used and simply to add variety to the brand – something I feel is a positive thing to have. Marian’s Beauty of Beads business now has a strong brand.

When I discovered that Adobe were introducing some new website building software that doesn’t require a comprehensive knowledge of coding, I thought this would be the perfect opportunity to trial it. Muse has turned out to be my answer to web design. I’ve been wanting to get into web design, but the challenge of having to learn the ins & outs of CSS, HTML etc was just becoming a bit tedious. It’s like learning a foreign language and I was on the verge of conceding defeat and leaving it to the ‘youngsters’. Thankfully I don’t have to now. It’s great that Adobe saw the need for graphic designers who want to design but not have to bother with the technical side of the job.

I digress. Marian’s website is coming together nicely and should be up and running in the next couple of weeks, all going well. I’m quite excited about being able to use this software to produce a professional looking website and am looking forward to upgrading my own site in the near future. In the meantime, I’ve got another customer already lined up for my next web design project, so watch this space, I’ll be back with more soon.

Posted by:CathieDesigns

After many years of wishing I could be successful in a profession that I actually enjoyed, I embarked on a new career as a Graphic Designer. By gaining a BA(hons)Graphic Design in 2009 I have realised my dream of being part of the creative industry. In my capacity as designer I listen to my clients needs, suggest practical solutions and aspire to portray their business in a professional and creative manner. I am competitive with my prices as I like to stay affordable for smaller businesses like myself. However, this doesn't mean I compromise on the quality of my work. I pride myself with being a bit of a perfectionist and would only ever give 100% to every project I take on. Please contact me for any web design, digital marketing & graphics work you might need - I enjoy a challenge and will gladly take on any job, big or small

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